The Rise of Low and Non-Alcoholic Options in the Events Industry

In recent years, the events industry has seen a shift in guest preferences, with a growing demand for non-alcoholic options at both private and corporate gatherings.

What was once a niche market has now become a significant trend, shaping the way events are planned and executed. As an events catering and events management company in the luxury sector, understanding and embracing this trend is crucial to meeting the diverse needs of today’s clientele.

What’s Changed With Social Drinking?

Traditionally, alcohol has been a focal point of celebrations, symbolising joy, camaraderie, and indulgence. However, the landscape of social drinking and socialising has evolved. This shift is driven by several factors, including a greater focus on health and wellness, religious or cultural considerations, the simple desire for inclusivity in social settings, development of sparkling wine alternatives and the growing availability of non-alcohol brands in mainstream retailers, online shops and with drinks provisioners.

Data from the global market research firm, IWSR, shows that the global no/low alcohol market is now worth more than $13 billion as of 2024, with forecasts for 6% growth to 2027. This growth is not limited to any single demographic; it spans across age groups and social strata, with Millennials and Gen Z leading the charge. These younger generations are often choosing beverages that align with their lifestyle choices, which frequently include zero or low alcohol beverages in line with moderated alcohol consumption.

The Demand for Non-Alcoholic Drinks at Events

The boost in popularity of non-alcoholic beverages is particularly noticeable in the luxury events sector, where a growing number of party guests are opting for no or low-alcohol beverages. Making our Adams & Adams events welcoming for non-drinkers is no longer a courtesy but a necessity. Clients are increasingly requesting a wide range of non-alcoholic options to ensure that all guests feel included and catered to, regardless of their drinking preferences.

Moreover, the trend is not just about offering plain sodas, flavoured water or fruit juices. Today’s non-drinkers still put an emphasis on replicating the complexity and mouthfeel of alcoholic drinks, expecting the same level of sophistication and variety that alcohol drinkers enjoy.

This has led to the emergence of new brands of premium non-alcoholic beverages, including craft mocktails, alcohol-free wines, and distilled non-alcoholic spirits. These drinks are designed to deliver the complex flavours and sensory experiences of traditional alcoholic beverages, minus the alcohol.

Some brands to look out for are Seedlip, Oddbird, Pierre Zéro and Le French Bloom Blanc.

The Role of Non-Alcoholic Beverages in Corporate Events

Even at corporate events, where networking and professional interaction are key, non-alcoholic beverages are becoming increasingly important. Offering a range of sophisticated, non-alcoholic options at corporate events can enhance inclusivity and many companies are now opting to reduce or eliminate alcohol at their events altogether.

Employees, guests and clients who prefer not to drink alcohol can still participate fully in the social aspects of the event without feeling sidelined or out of place.

Crafting a Luxurious Non-Alcoholic Experience

For luxury event managers, the key to successfully integrating non-alcoholic options lies in creativity and quality. Gone are the days when a simple juice or fizzy drink were the only choice for non-drinkers! Today, guests expect thoughtfully-crafted non-alcoholic beverages that complement the theme and vibe of the event.

As one of the leading event management companies on the French Riviera, we have skilled mixologists who specialise in non-alcoholic creations, offering non-drinkers a similar experience in terms of taste and visual appeal. These professionals can design a unique menu of mocktails and alcohol-free beverages that align with the event’s theme and ambiance. For instance, a garden party could feature a selection of refreshing botanical or summer mocktails, while a winter gala might offer warm, spiced non-alcoholic drinks.

Additionally, offering alcohol-free versions of classic cocktails can be a hit at events. For example, an alcohol-free Negroni or a virgin mojito can satisfy those who appreciate traditional flavours without the alcohol content. This approach not only elevates the guest experience but also ensures that non-drinkers have an equally enjoyable and indulgent time as those who opt for alcoholic beverages.

Are Non-Alcoholic Beverages Just A Trend?

The non-alcoholic wine and spirits market continues to grow in France, the UK, and further afield with new products entering the market to meet consumer demand for alcohol-free options.

For our Adams & Adams team, this presents an exciting opportunity to expand our offerings. By embracing this trend and delivering exceptional non-alcoholic options, we ensure that we’re on the ball to meet the needs of all guests and clients, while also setting a new standard for luxury event planning and management.

In conclusion, the rise of non-alcoholic options in the events industry is a reflection of broader societal shifts towards health, wellness, and inclusivity. By staying ahead of this trend and offering a diverse range of premium non-alcoholic beverages, we’re ensuring that we create memorable, inclusive experiences that cater to the changing preferences of today’s discerning clients.